Benefit Roller Lash Launch @Sephora, Starhill

Recently, Benefit has come out with a new mascara, namely Benefit Roller Lash Mascara, which comes with the concept of curling and lifting lashes without the usage of eyelash curler.

A study or survey on 31 women shown that
- 97% said it visibly lifts lashes
- 87% said it gives long-lasting curl
- 94% said eyes look more wide open

 Benefit Roller Lash Launch

I was so glad to be exclusively invited as one of the fifty people to join the first ever Roller Lash launching event in Malaysia right at Sephora, Starhill.

And Yuuup! It's was the mascara which I have been shared earlier before Valentine's Day on my Instagram with the hash tag of #MyDreamCurl.

During the event, we were all introduced to the newly innovate mascara, being shown with the right ways of application and of course chilling session with some other bloggers!

Last but not least, all the selfies session with friends, at the selfie booth that perfectly decorated, looking lovely and sweet, with all the pink and floral!

Benefit Roller Lash

Benefit Roller Lash
A mascara which inspired by hair rollers. It comes with a patent-pending Hook ‘n’ Roll brush that features tiny custom-designed hooks to grab, lift, separate and curl even short and straight lashes, leaving us with super curl and lift lashes that gives a sexy, wide-eyed look.

(Source: Google)

What it does:
Bye-bye, eyelash curler! Roller Lash works like a roller, not only lifts and super-curls, but instantly hold the curls for 12 hours. It's water resistant and easy to remove. Meanwhile, it contains provitamin B5 and serine, which known for their lash-conditioning benefits.

Application:
Step 1
Gently wiggle the wand from base of lashes to tip. Repeat across your lash line, being sure to catch every lash. 

Step 2

For maximum curl and lift, apply Roller Lash with the top (shorter bristles) to hook the lashes. Then roll the brush in either clockwise or anti-clockwise direction.

Price:

Around RM95 | 8.5g

Benefit Roller Lash Review

I have straight lashes, I found Roller Lash was not as effective as I expected in curling and lifting my lashes. Yet, the lengthening effect was significant and zero clumpiness after the application whereby my lashes can be seen strand-by-strand.

I guess the Roller Lash works perfectly on soft lashes instead of Asian kind of straight and sleepy lashes.  But if you prefer slightly lift and curl lashes that wouldn't look super dramatic or vain, you may try this then :)

For more information and update about Benefit Roller Lash, please feel free to visit:

Sephora FB Page: https://www.facebook.com/SephoraMalaysia

Benefit FB Page: https://www.facebook.com/BenefitCosmeticsMalaysia